• Rafael Sabbagh, MBA

Five Tips for Running your Online Menu

Everyone and their mom has an online menu. OK, so now what?

Online Menus have become a must in today's cannabis space. It's not just for dispensaries anymore either. Today's consumers, both B2C and B2B, have grown up in a world where any purchase is at their finger tips, just a click or a swipe away.  They're starting to expect the same from their cannabis experience. 

For a while in the beginning, the selection of marketing software for cannabis was woeful. Now luckily you have many options to choose from. This isn't cause for analysis paralysis, but an opportunity to pick the service that really works best for your organization. More power to you!

Here are a few tips to keep in mind when searching for a provider and setting up your online menu.

1. Make it Mobile Friendly

We spend a big a chunk of the day on our phones, that's no longer news. But what is newsworthy is the degree to which shopping is done on mobile. Don't lose sales and make sure that you have a mobile friendly storefront 24/7.

2. Keep Inventory Updated

Nothing sucks more than spending the time to carefully read a menu, study the options, and build the perfect shopping cart... just to find out they're sold out! Use a menu that makes it easy for you to keep real time inventory.

3. Provide an Informed Decision 

People love being able to make an informed decision. Be sure to include useful info like product descriptions or recommendations for use. Make it easy on yourself and just include these items as downloadable PDFs for menu items. 

4. Make it Easy to Checkout

Maybe I'm just impatient but I can't tell you how many times I've left a shopping cart without returning because the process wasn't simple enough. Make sure your customers don't do the same and keep it super easy. 

5. "Hack" your Online Menu 

Sometimes you just gotta forget how the user's manual says it supposed to go and get creative. Make sure to keep it simple for the buyer, but take advantage of what you've got. Use headers and banners to cross promote marketing campaigns, list things other than products (like appointments or specials), or include redirects to your blog or events, to name a few ideas.

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